Classes

Marketing Strategy Case Studies from Leading Brands (2022)

One of the best ways to learn more about what makes a marketing strategy successful is to study the lessons …

Brand Strategy: Management of Your Brand Reputation

A positive brand reputation increases customer loyalty, builds trust in the market, and helps position you as a leader in …

Strategies for Your First 90 Days in a New Job

OK, you did it. You got the job. You’re ecstatic, and you should be, but then reality sets in. Now …

Design Powered by Data: Getting Started with UX Web Analytics (2022)

These days, data seems to drive everything, from what we watch or how we eat, to how entire companies conduct …

Market Research: B2B

Business-to-business (B2B) marketing is fundamentally different from B2C marketing. Market research methodologies vary when you’re evaluating a longer buying cycle, …

Social Media Marketing Strategy: TikTok and Instagram Reels

If you’re in marketing, the only thing worse than not having a social media marketing strategy is having a bad …

Promoting Your Podcast

Have an idea for a podcast? Wondering how you launch a successful podcast? In this course, Danny Ozment shows how …

Social Media for Working Professionals

Social media can be tricky to navigate. While it’s a place for you to express your thoughts and share details …

Content Marketing: Online Reviews in Social Media

For business owners, online reviews are a powerful asset in your marketing toolkit that can make or break a sale, …