Careers in Marketing & Communications drive awareness, motivate engagement, promote ongoing purchases or actions, and build loyalty to goods, services, and/or ideas.  They are both art and science, attracting creative storytellers, insightful strategists, and technical, mathematical minds.  Related fields include advertising, sales, public relations, research, adtech, martech, retail, and media.

Career Resources

Alumni & Student Spotlights

Adelaide Brown

Alumni & Student Highlights
  • Agent Trainee United Talent Agency
Meet Adelaide

Gaits Buntin

Alumni & Student Highlights
  • Sales Intern PepsiCo
Meet Gaits

Emily Clark

Alumni & Student Highlights
  • Sales Intern General Motors
Meet Emily

Emilie Ivy

Alumni & Student Highlights
  • Marketing Data Coordinator NobleReach Foundation
Meet Emilie

Skill Building Courses

Diane Domeyer on Standing out in the Creative Job Market

Taught by Diane Domeyer
In a competitive job market, like the one designers and other creative professionals are facing today, how do you stand…

Nano Tips for Understanding Your Analytics with Shadé Zahrai

Taught by Shadé Zahrai
Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. In this installment, join…

Brand and Marketing Integration

Taught by Dina Shapiro
When the concept of marketing integration comes up, many people automatically think about external customer marketing; however, external approaches—advertising, social…

Danny Sullivan on SEO

Taught by Danny Sullivan
Traditional marketing puts content in front of a passive, potentially uninterested audience. Search engine optimization (SEO) helps you target a…

Creating a PSA Commercial

Taught by Richard Harrington
Take a look behind the scenes at the production of a real-world television commercial. Learn what it takes to plan,…

Publishing on LinkedIn for College Students and Young Professionals

Taught by Maya Pope-Chappell
Turn your knowledge and experiences into opportunity by writing on LinkedIn. With more than 450 million professionals worldwide, capturing the…

Leading a Marketing Team

Taught by Drew Boyd
Do you have what it takes to lead your marketing team to greatness—great campaigns, great collaborations, and great results? Learn…

Getting Your Ideas Approved

Taught by Mike Figliuolo
Pitching a big idea can be a daunting prospect if you’re unsure where to start. Gathering data and presenting facts…

Neil Blumenthal on Branding

Taught by Neil Blumenthal
Think about your favorite brand. What’s their story? What do they do? What do they stand for? In six short…

Storytelling for Business Video

Taught by Roger S.H. Schulman
When we want to communicate information that’s meaningful to us, we usually tell a story. Human beings are storytelling animals.…

Creating Your Personal Brand

Taught by Lida Citroën
Your personal brand is your reputation and legacy. A strong personal brand can lead to job and career opportunities. A…

Creative Inspirations: Harry Marks, Broadcast Designer

Taught by Harry Marks
Harry Marks is considered by many to be the godfather of broadcast design. More than any other individual, he changed…

Advertising Foundations

Taught by Jane Barratt
Learn the fundamentals of effective advertising and marketing communications. Former NYC ad executive Jane Barratt provides an overview of the…

Writing to Be Heard on LinkedIn

Taught by Daniel Roth
LinkedIn is the one of the world’s largest long-form publishing platforms. Writing on LinkedIn allows you to develop a following,…

Graphic Design: Small Business Identity Redesign

Taught by John McWade
Your client needs new branding. The current design is no longer relevant, accurate, or even consistent. Where to start? In…

Guy Kawasaki on How to Rock Social Media

Taught by Guy Kawasaki
Entrepreneur and social media expert Guy Kawasaki—who has 1.4 million Twitter followers and more than a quarter million likes on…

Designing a Business Card

Taught by Nigel French
Learn how to design a business card. In this course, designer Nigel French covers all aspects of the design process—from…

Yo Santosa, Branding Expert

Taught by Yolanda Santosa
Yo Santosa took a big leap when she decided to quit her job as a motion graphics artist. But her…

Learning to Write Marketing Copy

Taught by Ian Lurie
Copy is the heart and soul of almost every marketing endeavor. Get a great foundation for all your campaigns with…

Jonah Berger on Viral Marketing

Taught by Jonah Berger
Why do some ideas spread while others fade away? Jonah Berger, PhD, professor of marketing at the Wharton School and…

Featured Articles

Contact & Location

Address

Wake Forest University
School of Business | Farrell Hall
Student Engagement Suite
P.O. Box 7897
Winston-Salem, NC 27109