Personal Branding

HAVING STRONG, UPDATED PERSONAL-BRANDING MATERIALS: RESUME, LINKEDIN AND HANDSHAKE PROFILES, AND A PROFESSIONAL INTRODUCTION.

Handshake is a significant resource in the job and internship search.

This WFU hub for career-related information allows you to review, apply for, and set up interviews for internships, some of which are only available to Wake Forest students. By completing your profile and career interests, you can receive targeted emails with job/internship opportunities tailored to your interests.

The “professional Facebook” of the working world: LinkedIn. Your LinkedIn presence is another key aspect in personal branding. Recruiters, future managers, and alumni may all search for you on the site. Furthermore, you can proactively research companies of interest, locate informational interview contacts, and showcase and build your personal brand in dynamic ways through LinkedIn. This free site opens the door to over 900 million professionals around the globe, representing 200 countries and territories worldwide.

The LinkedIn Profile Checklist is a helpful tool for reviewing the strength of your profile as you prepare to connect with WFU alumni and professionals in your field of interest and search for jobs and internships.

A cover letter is a one-page document that expresses your interest in the position you are applying to with an employer. Within the cover letter, you will address experience, qualifications, and additional resources of information not covered in your resume.

Cover Letter Foundations Video

Cover Letter Guide & Frequently Asked Questions

Skill Building Courses

Designing Your Creator Brand with Canva

Taught by Nina Thomas
Every creator needs a consistent visual style for their content—but not every creator has the ability to create those designs…

Leveraging Authenticity in the Workplace

Taught by Madecraft
Discover your authentic self in the professional realm with guidance from Sterling De Sutter Summerville. This course explores ways you…

Activating Your Courage to Increase Workplace Success

Taught by Shanita Liu
Have you ever felt nervous or uncomfortable facing uncertainty at work? It’s difficult to embody courage when apprehension takes hold.…

Nano Tips for Building Your Leadership Brand with India Martin

Taught by India Gary-Martin
Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. In this installment, join…

Nano Tips for Increasing Your Visibility at Work with Diana YK Chan

Taught by Diana YK Chan
Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. In this course, Diana…

Pitching Yourself for Opportunity

Taught by Jodi Glickman
Every conversation presents an opportunity to make a great impression. In this course, Jodi Glickman, CEO and Founder of GreatOnTheJob.com,…

Personal Branding on Social Media

Taught by Jennifer W. Jessie
When it comes to social media, you need more than just a well-lit headshot and a witty tagline to cut…

Optimizing Your LinkedIn Profile Nano Tips with Kim Kaupe

Taught by Kim Kaupe
Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. In this installment, Kim…

Marketing Yourself to Maximize Career Opportunities

Taught by Pete Mockaitis | How to Be Awesome at Your Job
What does it take to win in the job seeking world? Is it having the best qualifications and checking the…

Sharing Your Expertise Online Nano Tips with Kim Kaupe

Taught by Kim Kaupe
Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. In this installment, Kim…

Transform Your Personal Brand

Taught by Madecraft
What’s the secret to building your brand to accelerate your professional career? In this course, join strategic marketing expert Kelli…

How to Grow your Creator Business with Experiments Nano Tips with Quentin Allums

Taught by Quentin Allums
Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. In this installment, unlock…

30-Minute Resume Refresh

Taught by Sho Dewan
Your resume should evolve as you do in your career. Learn how to quickly revamp the look and content of…

Use Your Personal Brand for Audience and Content Development

Taught by Knowable
How did Jack Kramer and Nick Martell grow their scrappy business newsletter MarketSnacks (which started as a side hustle) to…

Using Color to Amplify Your Online Presence

Taught by Nicte Cuevas
The way you use color on your social media feed can have a huge impact. For years, people were drawn…

Nano Tips for Developing Magnetic Charisma with Shadé Zahrai

Taught by Shadé Zahrai
Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. In this installment, find…

Brand Strategy: Management of Your Brand Reputation

Taught by Chelsea Krost
A positive brand reputation increases customer loyalty, builds trust in the market, and helps position you as a leader in…

Developing Your Authentic Self to Ignite Change

Taught by genConnectU
Did you know you have a superpower? People have the power and ability to change the world. In this course,…

Social Media for Working Professionals

Taught by Madecraft
Social media can be tricky to navigate. While it’s a place for you to express your thoughts and share details…

Strategies for Your First 90 Days in a New Job

Taught by Madeline Mann
OK, you did it. You got the job. You’re ecstatic, and you should be, but then reality sets in. Now…

Contact & Location

Address

Wake Forest University
School of Business | Farrell Hall
Student Engagement Suite
P.O. Box 7897
Winston-Salem, NC 27109