Personal Branding

HAVING STRONG, UPDATED PERSONAL-BRANDING MATERIALS: RESUME, LINKEDIN AND HANDSHAKE PROFILES, AND A PROFESSIONAL INTRODUCTION.

Handshake is a significant resource in the job and internship search.

This WFU hub for career-related information allows you to review, apply for, and set up interviews for internships, some of which are only available to Wake Forest students. By completing your profile and career interests, you can receive targeted emails with job/internship opportunities tailored to your interests.

The “professional Facebook” of the working world: LinkedIn. Your LinkedIn presence is another key aspect in personal branding. Recruiters, future managers, and alumni may all search for you on the site. Furthermore, you can proactively research companies of interest, locate informational interview contacts, and showcase and build your personal brand in dynamic ways through LinkedIn. This free site opens the door to over 900 million professionals around the globe, representing 200 countries and territories worldwide.

The LinkedIn Profile Checklist is a helpful tool for reviewing the strength of your profile as you prepare to connect with WFU alumni and professionals in your field of interest and search for jobs and internships.

A cover letter is a one-page document that expresses your interest in the position you are applying to with an employer. Within the cover letter, you will address experience, qualifications, and additional resources of information not covered in your resume.

Cover Letter Foundations Video

Cover Letter Guide & Frequently Asked Questions

Career Resources

Skill Building Courses

How to Change Careers by Building a Powerful LinkedIn Profile

Taught by Nickquolette Barrett
Join Nickquolette Barrett as she demystifies the process of using LinkedIn for career growth. In this course, you’ll learn how…

Nano Tips for Building a LinkedIn Presence as an Early Career Professional with Lindsay Rosenthal

Taught by Lindsay Rosenthal
Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. In this course, Lindsay…

Nano Tips for Building Your Leadership Brand with India Martin

Taught by India Gary-Martin
Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. In this installment, join…

Leveraging Authenticity in the Workplace

Taught by Madecraft
Discover your authentic self in the professional realm with guidance from Sterling De Sutter Summerville. This course explores ways you…

Becoming More Memorable and Persuasive

Taught by Pete Mockaitis | How to Be Awesome at Your Job
Audiences forget about 90% of what they hear. So, how do you ensure that you leave a memorable, persuasive impression?…

Resume Makeover

Taught by Jenny Foss
A resume is a key tool in your job search, so how can you really make it shine? In this…

LinkedIn Profiles for Technical Professionals

Taught by Danny Thompson
Your LinkedIn profile can help you stand out from your competitors, colleagues, and attract exciting new career opportunities. But as…

What You Need to Know about Crafting a Stand-out Resume

Taught by LinkedIn News
Are you tired of submitting resumes that never seem to get noticed? In this episode of the podcast Get Hired,…

Nano Tips for Defining Your Personal Brand with Diana YK Chan

Taught by Diana YK Chan
Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. In this installment, gather…

Building a Portfolio Career: Diversify Your Income and Do More of What You Love

Taught by Jenny Foss
In a rapidly shifting job market, it’s important to build a career portfolio—a career where you have agility, more than…

Activating Your Courage to Increase Workplace Success

Taught by Shanita Liu
Have you ever felt nervous or uncomfortable facing uncertainty at work? It’s difficult to embody courage when apprehension takes hold.…

Nano Tips for Communicating Your Value with Diana YK Chan

Taught by Diana YK Chan
Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. In this installment, gather…

Amplify Your Personal Brand with Generative AI

Taught by Morgan Young
Looking to develop your personal brand, but not sure where to begin? In this course, LinkedIn Top Voice Morgan Young…

Nano Tips for Demonstrating Your Transferable Skills with Diana YK Chan

Taught by Diana YK Chan
Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. In this installment, Diana…

Getting Ahead: How to Advocate for Your Promotion

Taught by Ana Goehner
In your career, it is important to know how to advocate for yourself. In this course, career strategist Ana Goehner…

Nano Tips for Building Your Employee Brand with Allison Peck

Taught by Allison Peck
Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. In this course, Allison…

Standing Out in an HR Role

Taught by Don Phin
Changes in the workplace dynamic have opened the opportunity to step up your HR game. In this course, Don Phin—an…

LinkedIn Help Center: Premium Membership

Taught by LinkedIn Learning
This course demonstrates to members how to use AI to compose messages to hiring teams, members, connection requests, as well…

Personal Branding for Sales Success

Taught by Ronnell Richards
Looking to build your personal brand as a sales professional? In this course, instructor Ronnell Richards shows you how to…

Purpose-Driven Personal Branding

Taught by ARQ LONDON
Your personal brand can help to differentiate you, but first you need to get clear on your true purpose. This…

Contact & Location

Address

Wake Forest University
School of Business | Farrell Hall
Student Engagement Suite
P.O. Box 7897
Winston-Salem, NC 27109