Personal Branding


Handshake is a significant resource in the job and internship search.

This WFU hub for career-related information allows you to review, apply for, and set up interviews for internships, some of which are only available to Wake Forest students. By completing your profile and career interests, you can receive targeted emails with job/internship opportunities tailored to your interests.

The “professional Facebook” of the working world: LinkedIn. Your LinkedIn presence is another key aspect in personal branding. Recruiters, future managers, and alumni may all search for you on the site. Furthermore, you can proactively research companies of interest, locate informational interview contacts, and showcase and build your personal brand in dynamic ways through LinkedIn. This free site opens the door to over 900 million professionals around the globe, representing 200 countries and territories worldwide.

The LinkedIn Profile Checklist is a helpful tool for reviewing the strength of your profile as you prepare to connect with WFU alumni and professionals in your field of interest and search for jobs and internships.

A cover letter is a one-page document that expresses your interest in the position you are applying to with an employer. Within the cover letter, you will address experience, qualifications, and additional resources of information not covered in your resume.

Cover Letter Foundations Video

Cover Letter Guide & Frequently Asked Questions

Skill Building Courses

Using Color to Amplify Your Online Presence

Taught by Nicte Cuevas
The way you use color on your social media feed can have a huge impact. For years, people were drawn…

Building a Portfolio Career: Diversify Your Income and Do More of What You Love

Taught by Jenny Foss
In a rapidly shifting job market, it’s important to build a career portfolio—a career where you have agility, more than…

LinkedIn Profiles for Technical Professionals

Taught by Danny Thompson
Your LinkedIn profile can help you stand out from your competitors, colleagues, and attract exciting new career opportunities. But as…

What You Need to Know About Crafting a Stand-out Resume

Taught by LinkedIn News
Are you tired of submitting resumes that never seem to get noticed? In this episode of the podcast Get Hired,…

Nano Tips for Defining Your Personal Brand with Diana YK Chan

Taught by Diana YK Chan
Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. In this installment, gather…

Building Thought Leadership as a Diverse Voice

Taught by Jessica Chen
Underrepresented groups (URGs) tend to face much tougher professional odds, particularly when it comes to seeking upper-level employment opportunities. In…

Designing Your Creator Brand with Canva

Taught by Nina Thomas
Every creator needs a consistent visual style for their content—but not every creator has the ability to create those designs…

How to Grow your Creator Business with Experiments Nano Tips with Quentin Allums

Taught by Quentin Allums
Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. In this installment, unlock…

30-Minute Resume Refresh

Taught by Sho Dewan
Your resume should evolve as you do in your career. Learn how to quickly revamp the look and content of…

Use Your Personal Brand for Audience and Content Development

Taught by Knowable
How did Jack Kramer and Nick Martell grow their scrappy business newsletter MarketSnacks (which started as a side hustle) to…

Sharing Your Expertise Online Nano Tips with Kim Kaupe

Taught by Kim Kaupe
Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. In this installment, Kim…

Nano Tips for Developing Magnetic Charisma with Shadé Zahrai

Taught by Shadé Zahrai
Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. In this installment, find…

Brand Strategy: Management of Your Brand Reputation

Taught by Chelsea Krost
A positive brand reputation increases customer loyalty, builds trust in the market, and helps position you as a leader in…

Developing Your Authentic Self to Ignite Change

Taught by genConnectU
Did you know you have a superpower? People have the power and ability to change the world. In this course,…

Social Media for Working Professionals

Taught by Madecraft
Social media can be tricky to navigate. While it’s a place for you to express your thoughts and share details…

Strategies for Your First 90 Days in a New Job

Taught by Madeline Mann
OK, you did it. You got the job. You’re ecstatic, and you should be, but then reality sets in. Now…

The Step-By-Step Guide to Reinventing Yourself

Taught by Alexandra Galviz
How can you be proactive in driving the change you wish to see in your career and life? In this…

The Step-By-Step Guide to Sharing Your Personal Story on LinkedIn

Taught by Alexandra Galviz
It can be daunting to put our personal stories out there for the world to see, but when we do,…

Building a Trustworthy Reputation

Taught by Ron Carucci
Are you trustworthy? Are you sure? Maybe you’ve never given anyone reason not to trust you, but have you given…

Sharing Your Best Self at Work

Taught by Carolyn Goerner
One of the key aspects to success at work—besides the actual work you do—is how you present yourself. What you…

Contact & Location


Wake Forest University
School of Business | Farrell Hall
Student Engagement Suite
P.O. Box 7897
Winston-Salem, NC 27109