Personal Branding

HAVING STRONG, UPDATED PERSONAL-BRANDING MATERIALS: RESUME, LINKEDIN AND HANDSHAKE PROFILES, AND A PROFESSIONAL INTRODUCTION.

Handshake is a significant resource in the job and internship search.

This WFU hub for career-related information allows you to review, apply for, and set up interviews for internships, some of which are only available to Wake Forest students. By completing your profile and career interests, you can receive targeted emails with job/internship opportunities tailored to your interests.

The “professional Facebook” of the working world: LinkedIn. Your LinkedIn presence is another key aspect in personal branding. Recruiters, future managers, and alumni may all search for you on the site. Furthermore, you can proactively research companies of interest, locate informational interview contacts, and showcase and build your personal brand in dynamic ways through LinkedIn. This free site opens the door to over 900 million professionals around the globe, representing 200 countries and territories worldwide.

The LinkedIn Profile Checklist is a helpful tool for reviewing the strength of your profile as you prepare to connect with WFU alumni and professionals in your field of interest and search for jobs and internships.

A cover letter is a one-page document that expresses your interest in the position you are applying to with an employer. Within the cover letter, you will address experience, qualifications, and additional resources of information not covered in your resume.

Cover Letter Foundations Video

Cover Letter Guide & Frequently Asked Questions

Skill Building Courses

30-Minute Resume Refresh

Taught by Sho Dewan
Your resume should evolve as you do in your career. Learn how to quickly revamp the look and content of…

Resume Makeover

Taught by Jenny Foss
A resume is a key tool in your job search, so how can you really make it shine? In this…

Becoming More Memorable and Persuasive

Taught by Pete Mockaitis | How to Be Awesome at Your Job
Audiences forget about 90% of what they hear. So, how do you ensure that you leave a memorable, persuasive impression?…

Cybersecurity Careers: Build Your Brand in Cybersecurity

Taught by Zinet Kemal
Are you considering a career in cybersecurity, or looking to advance in the field? As with most industries, if people…

Building a Portfolio Career: Diversify Your Income and Do More of What You Love

Taught by Jenny Foss
In a rapidly shifting job market, it’s important to build a career portfolio—a career where you have agility, more than…

Optimizing Your LinkedIn Profile Nano Tips with Kim Kaupe

Taught by Kim Kaupe
Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. In this installment, Kim…

Marketing Yourself to Maximize Career Opportunities

Taught by Pete Mockaitis | How to Be Awesome at Your Job
What does it take to win in the job seeking world? Is it having the best qualifications and checking the…

Sharing Your Expertise Online Nano Tips with Kim Kaupe

Taught by Kim Kaupe
Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. In this installment, Kim…

Designing Your Creator Brand with Canva

Taught by Nina Thomas
Every creator needs a consistent visual style for their content—but not every creator has the ability to create those designs…

How to Grow your Creator Business with Experiments Nano Tips with Quentin Allums

Taught by Quentin Allums
Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. In this installment, unlock…

Personal Branding on Social Media

Taught by Jennifer W. Jessie
When it comes to social media, you need more than just a well-lit headshot and a witty tagline to cut…

Use Your Personal Brand for Audience and Content Development

Taught by Knowable
How did Jack Kramer and Nick Martell grow their scrappy business newsletter MarketSnacks (which started as a side hustle) to…

Using Color to Amplify Your Online Presence

Taught by Nicte Cuevas
The way you use color on your social media feed can have a huge impact. For years, people were drawn…

Nano Tips for Developing Magnetic Charisma with Shadé Zahrai

Taught by Shadé Zahrai
Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. In this installment, find…

Brand Strategy: Management of Your Brand Reputation

Taught by Chelsea Krost
A positive brand reputation increases customer loyalty, builds trust in the market, and helps position you as a leader in…

Developing Your Authentic Self to Ignite Change

Taught by genConnectU
Did you know you have a superpower? People have the power and ability to change the world. In this course,…

Social Media for Working Professionals

Taught by Madecraft
Social media can be tricky to navigate. While it’s a place for you to express your thoughts and share details…

Strategies for Your First 90 Days in a New Job

Taught by Madeline Mann
OK, you did it. You got the job. You’re ecstatic, and you should be, but then reality sets in. Now…

The Step-By-Step Guide to Reinventing Yourself

Taught by Alexandra Galviz
How can you be proactive in driving the change you wish to see in your career and life? In this…

The Step-By-Step Guide to Sharing Your Personal Story on LinkedIn

Taught by Alexandra Galviz
It can be daunting to put our personal stories out there for the world to see, but when we do,…

Contact & Location

Address

Wake Forest University
School of Business | Farrell Hall
Student Engagement Suite
P.O. Box 7897
Winston-Salem, NC 27109