Personal Branding


Handshake is a significant resource in the job and internship search.

This WFU hub for career-related information allows you to review, apply for, and set up interviews for internships, some of which are only available to Wake Forest students. By completing your profile and career interests, you can receive targeted emails with job/internship opportunities tailored to your interests.

The “professional Facebook” of the working world: LinkedIn. Your LinkedIn presence is another key aspect in personal branding. Recruiters, future managers, and alumni may all search for you on the site. Furthermore, you can proactively research companies of interest, locate informational interview contacts, and showcase and build your personal brand in dynamic ways through LinkedIn. This free site opens the door to over 900 million professionals around the globe, representing 200 countries and territories worldwide.

The LinkedIn Profile Checklist is a helpful tool for reviewing the strength of your profile as you prepare to connect with WFU alumni and professionals in your field of interest and search for jobs and internships.

A cover letter is a one-page document that expresses your interest in the position you are applying to with an employer. Within the cover letter, you will address experience, qualifications, and additional resources of information not covered in your resume.

Cover Letter Foundations Video

Cover Letter Guide & Frequently Asked Questions

Skill Building Courses

Articulating Your Value

Taught by Madecraft
Being an effective communicator who can articulate a message, goal, or value has become increasingly important in the world of…

How to Stand Out

Taught by Madecraft
In our noisy world, it’s harder and harder to make a real impact or attract attention to your personal brand.…

Marketing Yourself to Maximize Career Opportunities

Taught by Pete Mockaitis | How to Be Awesome at Your Job
What does it take to win in the job seeking world? Is it having the best qualifications and checking the…

How to Highlight Your Job Skills

Taught by Chris Taylor
There are many skills that people possess in order to do their jobs successfully and competently. You have skills you…

Sharing Your Best Self at Work

Taught by Carolyn Goerner
One of the key aspects to success at work—besides the actual work you do—is how you present yourself. What you…

Optimizing Your LinkedIn Profile Nano Tips with Kim Kaupe

Taught by Kim Kaupe
Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. In this installment, Kim…

Giving Your Elevator Pitch

Taught by Todd Dewett
It’s important to make a good impression in just the first few minutes you spend with potential mentors, clients, or…

How to Build an Analytics Portfolio that Gets You Your Next Job

Taught by Madecraft
As demand increases for data analytics professionals, competition for entry-level jobs in the field has become quite fierce. That’s why…

Building a Trustworthy Reputation

Taught by Ron Carucci
Are you trustworthy? Are you sure? Maybe you’ve never given anyone reason not to trust you, but have you given…

Personal Branding on Social Media

Taught by Jennifer W. Jessie
When it comes to social media, you need more than just a well-lit headshot and a witty tagline to cut…

Designing Your Own Online Avatar

Taught by Deke McClelland
Designs dekeConstructed is a new series that breaks down the creation of cool designs so you can build them on…

Mastering Video to Advance Your Career

Taught by genConnectU
Jane Hanson has spent over 30 years helping people speak well. In this course, the Emmy-award-winning television journalist and media/presentation…

The Step-By-Step Guide to Sharing Your Personal Story on LinkedIn

Taught by Alexandra Galviz
It can be daunting to put our personal stories out there for the world to see, but when we do,…

Pitching Yourself for Opportunity

Taught by Jodi Glickman
Every conversation presents an opportunity to make a great impression. In this course, Jodi Glickman, CEO and Founder of,…

Designing a Business Card

Taught by Nigel French
Learn how to design a business card. In this course, designer Nigel French covers all aspects of the design process—from…

Accelerating Your Career with Personal Branding

Taught by Shadé Zahrai
When it comes to accelerating your career, you can’t ignore the importance of your personal brand. Your brand is your…

The Step-By-Step Guide to Reinventing Yourself

Taught by Alexandra Galviz
How can you be proactive in driving the change you wish to see in your career and life? In this…

Nano Tips for Increasing Your Visibility at Work with Diana YK Chan

Taught by Diana YK Chan
Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. In this course, Diana…

Creating Your Personal Brand

Taught by Lida Citroën
Your personal brand is your reputation and legacy. A strong personal brand can lead to job and career opportunities. A…

Develop Your Personal Brand in Tech with LinkedIn

Taught by Kate Strachnyi
Having a strong personal brand can help you stand out from competitors and colleagues and attract relevant opportunities. The value…

Contact & Location


Wake Forest University
School of Business | Farrell Hall
Student Engagement Suite
P.O. Box 7897
Winston-Salem, NC 27109